Fit for the dealer network
Product training: How Formation4you prepares the Renault dealer network for the new Renault 5
Launching a new model is a major event for any car brand. However, it also involves an immense amount of work. Dealership and sales staff have to be trained, product information has to be communicated in detail, competitor strengths have to be identified and at the same time refuted, and the sales network has to be prepared for the new model in the best possible way. But how can this process be organised efficiently without the manufacturer having to go to great lengths themselves? The answer: with a professional partner like Formation4you, who specialises in innovative training solutions.
Little effort for Renault – maximum impact for the dealer network
Renault Switzerland was challenged with preparing the entire dealer network for the new Renault 5 at an early stage. Instead of spending time and resources training the dealer network, the French car manufacturer left this task to Formation4you. Our team handled the organisation of the initial product training, including a customised virtual presentation of the new model. This involved minimal effort for Renault.
An innovative training concept for 220 participants
To ensure that all employees from the Renault dealer network received the relevant information on the new Renault 5, the training was designed in a comprehensive and well-thought-out format. Three virtual classroom training sessions were held over four days, which gave a total of 220 participants the opportunity to familiarise themselves intensively with the new model.
The virtual classroom training sessions were not simply conducted as lectures but were designed to be interactive. Videos, dialogues, presentations, and quizzes ensured that the participants were actively involved in the training process. This kept attention levels high and made sure that the information was going to be retained in the long term.
Importantly, the training was conducted in three languages (German, French, and Italian) in order to reach all retailers from different parts of Switzerland. Two professional moderators led the sessions and ensured that no questions were left unanswered.
Formation4you – the full-service provider of training solutions
A significant advantage for Renault: Formation4you not only took on the implementation of the training sessions but also the complete planning and coordination in advance. The team created a customised training programme that was precisely tailored to the requirements of the Renault dealer network. By liaising closely with all relevant people and departments within Renault, Formation4you ensured that all content and processes ran smoothly.
Formation4you provided both the trainers and the necessary technical equipment. This allowed Renault to concentrate on the essentials – sales and the market launch of the new model – knowing that the training project was in professional hands.
Following the online training sessions, the dealers are now in a position to explain the Renault 5 in technical terms while also conveying the emotional component of the vehicle – a decisive factor in the sales process. The next step will be face-to-face training in November, including test drives and comparison drives with key competitor vehicles.
